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Are you a page-one-Google addict? Maybe you make it to
page two.
We don’t use Google. Or any other database except our own.
We don’t look for tech trends. We work with agencies that understand that tech public relations is about creating trends.
As agency matchmakers, we use a process to tell us which high tech PR agency is working on their fifth enterprise software account, which star on which team at which agency built a security software wannabe into a brand, and which platform started out as a squiggle on a piece of paper – and during Agency Select’s tenure, ended up under the Microsoft name.
Social media? We know which agencies embrace it and which Luddites make believe they do.
We interview industry experts. We crosscheck with your chemistry and your budget.
Can you do most of this on your own? Yes, of course – if you have 65-100 extra hours in which to do it. Do you know the secrets to protecting your company in your agency contract? And is there a staff member dedicated to monitoring your account? This is when Agency Select is there to watch your back.
The bottom line: Not every PR firm can appear on page one of a Google search. What Google won’t tell you is whether an agency is looking out for their bottom line – or yours. |